Culture

Why are young people returning to physical books? Explore how digital fatigue, BookTok, book collecting, and independent bookstores are reshaping reading culture.

AI may know what we are likely to buy. But it cannot tell us how a fabric feels on the skin. It cannot know how a perfume will change during the day. It also cannot decide whether an object truly fits into our lives.

AI is not replacing the consumer. It is becoming the gatekeeper that decides which brands the consumer encounters in the first place.

Mushroom coffee became popular for a reason that goes far beyond curiosity or wellness trends.

In Tokyo, coffee has evolved far beyond a simple drink. It exists at the intersection of design, ritual, and hospitality, forming a distinct cultural language that is increasingly shaping global expectations.